BBVA Compass


Job ID
Site Name
Work Location
FLSA Status


At BBVA, we are working to make banking better for everyone. That is where you come in. We are looking for smart, team oriented people who want to be part of a first-class workforce that gives people the tools they need to meet their financial goals, all while delivering an outstanding client experience. Learn more below.


Primary Duties and Responsibilities

  • Create campaign audience population from Customer Analytics Data Mart and various data source.
  • Generate Channel specific data files which included but not limited to Direct Mail, Email, Online, Mobile and Sales Force.
  • Provide data support for all campaign related activities such as performing lead officer assignments, audience exclusion scrubbing and reservation code generation.
  • Modify and create SQL Script to streamline and improve campaign execution.
  • Track Campaign disposition, perform funnel analysis and target /halo response reporting.
  • Create effective and flexible customer journey in Sales Force Marketing Cloud to optimize client experience and support a customer centric campaign strategy.
  • Support Omnichannel based on customer choice.
  • Assess customer satuation, balance customer contact load and officer work load.
  • Support Priority, Onboarding and always on campaigns.
  • Conduct AB and Champion challenger testing.
  • Work with Line of Business representatives to understand Campaign Specification and requirement.
  • Become Campaign Subject Matter Expert for predetermined Product and Segment teams.
  • Develop Attribution model.
  • Leverage data to formulate revenue opportunity triggers and alerts for the sales team
  • Perform data mining to identify patterns, trend & revenue opportunities.
  • Understand and analyze data findings to formulate sound business strategy.
  • Enhance intelligence gathering on customers and prospects via mining of various internal and external data sources.
  • Design and develop effective and accurate reports, analytics and presentations for management.
  • Support systemic lead generation using various marketing tools.
  • Design and develop Business Intelligence Dashboard using OLAP tool such as Tableau.
  • Qualifications
  • Bachelor degree in Finance, Statistic, MIS, Mathematics, Computer Science or equivalent professional
  •       experience.
    • Previous work experience related to financial institutions would be a strong plus.
    • 3-5 years of related work experience.
    • Proficient in Access or SAS and Microsoft Office Suite.
    • Proficient in SQL queries, Transact-SQL on Oracle Databases.
    • Proficient in using data management tool such as TOAD, Oracle SQL developer etc
    • Previous working experience in C#, JQuery and a strong plus.
    • Familiar with IT protocols such as FTP and HTTP.
    • Experience working with warehouses & databases.
    • Olap Tool such as Tableau a plus.
    • Experience with various Sales Force Clouds
    • Strong quantitative and analytical skill.
    • Excellent communication skills and must be able to communicate effectively with technical and non-technical employees both orally and in writing.



Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Connect With Us!

Not ready to apply? Connect with us for general consideration.